Style Direction
Privacy Policy
How Style Direction handles your data. Published by CHASM AI Inc. Last updated 5 August 2026.
Your photo: what we send, to whom, and why
When you choose to read your colours, your photo is downscaled on your device first -- we never upload the full-resolution image. Only after you tick the consent box on the scan screen, that single downscaled photo is sent over an encrypted connection to our secure server — CHASM AI Inc.’s AMOS Platform — and to our AI provider, Anthropic PBC (the makers of Claude). It is used for one purpose only: to read the dominant colour values of your skin, eyes and hair so the app can work out your colour season. The photo is processed transiently and is not stored by us or by Anthropic after the colours are read, is not used to train AI models, is not sold, and is never used for advertising. Anthropic processes the image under its own commercial terms and data-protection commitments, which require a comparable level of protection. If you do not tick the consent box, no photo is ever sent.
Face data
Style Direction does not collect, store, or share face data. We do not perform facial recognition, face mapping, or biometric identification of any kind, and we cannot identify anyone from the data we hold. The single downscaled photo described above is used transiently — during the seconds of the scan only — to read three colour values (your skin, eye and hair colours as colour codes). The photo itself is deleted immediately after processing and is never stored by CHASM AI Inc. or by Anthropic; retention of the photo is zero. Only the three colour values are kept, saved to your profile so the app can show your colour season. They are not shared with anyone else, not sold, and not used to train AI models, and they are permanently deleted when you delete your account (Settings → Delete my account).
Your account
Style Direction requires a free account (your email address and a password) so that your colour result and your one-time unlock travel with you across your devices -- you only decide your colours once. Your email and password are handled by our authentication and database provider, Supabase, on our behalf. We use your email only to sign you in, sync your profile, and contact you about your account; we do not sell it or use it for advertising.
What we store, and where
On our servers we store only: your account email, your colour result (your season, the three colour values read from your photo, and items you save), whether your one-time unlock is active, and the app-usage events described under “How we measure the app” below. Your colour profile is also kept in local storage on your device so the app works quickly and offline. We do not store your photos, and we do not receive or store your payment-card details.
How we measure the app
So that we can see where the app is confusing or broken, we record a small number ofapp-usage events — that you installed the app, finished onboarding, viewed the unlock screen, ran out of free scans, purchased, or shared a result — together with the platform and app version. These events are linked to your account and stored on our own servers (Supabase). They tell us that a step happened, never what you look like:no photo, no colour result and no season is ever included, and this data is never sold, never used for advertising, and never shared with other companies. It is used foranalytics only. There is currently no way to switch it off; it is deleted with everything else when you delete your account.
Deleting your data
You are in control. You can permanently delete your account and everything saved with it at any time, from inside the app: Settings → Delete my account. This removes your profile from our servers and cannot be undone. You may also email us to request deletion.
Purchases
Premium is a one-time in-app purchase handled by Apple or Google Play and our billing provider (RevenueCat) -- not a subscription; there is nothing to auto-renew or cancel. We receive only whether your unlock is active, not your payment details.
Contact
Questions, or want your data deleted? Email wayne.preston@chasmai.io.